case studies:

mobility

Outline of a coffee cup with steam rising next to the word 'joy' in cursive.

2018 - Present

Scope:

  • Assist with the launch of air taxis in Dubai in 2026.

  • Market entry, stakeholder management, and strategy.

  • PR, communications, event support.

How we helped:

  • Strategic introductions to the likes of Dubai Economy & Tourism, Emirates, Dubai South.

  • Relationship support with local stakeholders including Road Transport Authority and Abu Dhabi Investment Office.

  • Planning workshops and drafting the strategy template for the KSA and the UAE.

  • PR & event support including Joby’s Dubai launch and the World Government Summit.

A group of people attending an event or conference, seated at round tables with glasses and floral arrangements. In the background, there are large drone-like aircrafts with the logo of Dubai and the words 'aerial taxi' and 'Joby' displayed on them, illuminated by blue and purple lighting.
Joby Aviation launches its partnership with RTA at World Government Summit with air taxis to take to the skies in 2026.

Top. Joby’s media launch series in Al Quoz with RTA, GCAA, and Dubai based partners.

Bottom. Joby Aviation launches its partnership with RTA at World Government Summit