case studies:

Food security

Logo of AirWater, featuring a stylized letter 'A' with three curved lines beside it, and the words 'Air Water' below.

2018 - Present

Scope:

  • Government positioning and introductions.

  • Certification and regulation.

  • Market entry, sales, and stakeholder management.

How we helped:

  • Positioning of A1RWATER onto Dubai Future Accelerators and their subsequent partnership with Dubai Electricity & Water Authority.

  • Strategic introductions to the likes of Neom and Mai Dubai.

  • Business development and sales particularly to government and hospitality.

  • PR support around the launch of the A1RWATER bottling plant in Dubai Industrial City.

Three bottles of water on a wooden table, with two brown paper bags labeled 'AIR WATER' and 'AIIR WATER' placed behind the bottles. Two more bottles are partially visible in the foreground, and a chair and blurred aircraft models are visible in the background.
Interior view of a clean, spacious industrial facility with machinery, equipment, and large water tanks reflecting overhead lights, showcasing an advanced water-to-water sustainable bottling plant.

Top. Freshly bottled A1RWATER supplying the Joby Aviation launch event in Dubai.

Bottom. A1RWATER announcing the launch of their 100,000 ltr p/d water farm and bottling plant in Dubai Industrial City.

Logo with a circular geometric design and the words 'A Healthcare Earth' underneath.

2021 - Present

Scope:

  • Government positioning and introductions.

  • Business development, in particular identifying and brokering partnerships.

  • Supporting the positioning of their parent company Pure DC.

How we helped:

  • Multiple ‘road shows’ from the UK laying on up to five meetings per day.

  • Strategic introductions to the likes of Expo City, COP28, Neom, and Tadweer.

  • Supporting in the build up and execution of the Expo Farm at and beyond COP28.

  • PR support and positioning at events including Future Investment Initiative and COP28.

A group of four business professionals, three men and one woman, seated around a conference table engaged in a discussion. There are water bottles, coffee cups, and a tissue box on the table. A large digital screen on the wall displays a presentation about Earth sustainability.
A man in a blue suit taking a photo of a woman in a black hijab and abaya in a park-like setting with trees and a wooden sign.

Top. Alastair Collier, CEO of A Healthier Earth briefing HE Mariam Almheiri, Minister of Climate Change & Environment.

Bottom. Alastair briefing the COP28 and Expo City Dubai team.